Introduction
The programme “Developing Digital Customer Service Systems” develops professional practice in Information Systems. It connects the subject with workplace challenges by examining existing evidence and practices and choosing methods appropriate to the organization and its available resources.
The learning progresses from customer experience development and complaint handling to information protection and incident response, with practical work on designing digital transformation and developing services, information systems analysis, integration, and service management, data analysis and decision support. Participants prepare outputs to support workplace application and review the quality and results of implementation.
Learning objectives
- Design a service journey and complaint response based on customer needs and follow-up evidence in an application related to “Developing Digital Customer Service Systems”.
- Assess digitization opportunities and define implementation requirements that improve a service or process.
- Analyze information system requirements and design acceptance, integration, and operational criteria.
- Turn available data into documented analysis that supports a specific professional decision.
- Assess information risks and select suitable preventive controls and a response plan.
Learning areas
1. Customer Experience Development and Complaint Handling
- Define customer groups, expectations, and touchpoints, and map an actual journey including waiting, effort, and information exchange.
- Analyze the voice of the customer, complaints, and feedback, classifying recurring causes and linking them to the process, product, or communication channel.
- Set response, resolution, and escalation standards that consider the problem's impact, staff authority, and message clarity for the customer.
- Simulate a difficult service situation, applying listening, empathy, and fact verification, and offer a feasible solution or alternative.
- Build indicators for resolution time, complaint recurrence, and experience quality, and use results to address root causes and monitor impact. The application examines a case related to “Developing Digital Customer Service Systems”.
2. Designing Digital Transformation and Developing Services
- Distinguish information digitization, step automation, and business model transformation, and identify the problem targeted by the digital intervention.
- Map the beneficiary journey, touchpoints, and repeated data requests, and identify opportunities for simplification before selecting technology.
- Analyze readiness across procedures, skills, data, and technical infrastructure, and document gaps and dependencies on existing systems.
- Specify solution, integration, access permission, usability, and accessibility requirements, and establish testable acceptance criteria.
- Design a limited-scope pilot with indicators for time, quality, and use, and define conditions for continuing, adjusting, or stopping.
3. Information Systems Analysis, Integration, and Service Management
- Analyze system users, processes, and the decisions it supports, translating needs into clear functional and nonfunctional requirements.
- Model data flows, entities, relationships, and interfaces, identifying each data item's source and the party responsible for its quality and updating.
- Compare build, buy, integration, and hosting alternatives according to constraints, security, total cost, and available support capabilities.
- Design test cases covering performance, permissions, usability, and integration, and connect each test to a testable acceptance criterion.
- Prepare a transition, operations, support, change management, and backup plan, defining indicators for service availability, fault resolution, and improvement review.
4. Data Analysis and Decision Support
- Frame an analytical question linked to a specific decision, and define the unit of measurement, time period, and data needed to answer it.
- Check data quality for completeness, accuracy, consistency, and duplication, and document cleaning steps and limitations on reliance.
- Select appropriate comparisons, indicators, and charts, and distinguish statistical correlation from causal explanations of results.
- Interpret results in the work context, test assumptions and unusual values, and present alternatives and their associated uncertainty.
- Prepare an analytical report containing the finding, recommendation, data source and date, review owner, and next follow-up step.
5. Information Protection and Incident Response
- Inventory assets, data, accounts, services, and their interdependencies, classifying sensitivity, criticality, and accountable owners.
- Analyze threats, vulnerabilities, and potential misuse, and identify necessary controls according to risks, resources, and applicable law.
- Review identity and access management, updates, backups, and logs, and identify evidence for verifying control effectiveness.
- Build a process for incident detection, classification, containment, escalation, and evidence preservation, specifying authorized internal and external communication.
- Conduct an exercise using authorized training data and an authorized training environment, and evaluate response and recovery times, lessons learned, and a gap remediation plan.
Practical outputs
- A customer journey map, complaint response guide, and service quality cards.
- A digital transformation roadmap covering the beneficiary journey and implementation requirements.
- A requirements document, data flow map, and testing and acceptance plan.
- A dashboard and decision memo explaining the data, assumptions, and alternatives.
- An information asset and risk register, response plan, and recovery test.
Who should attend
- Practitioners, specialists and supervisors whose work relates to the programme subject.
- Managers and teams working in information systems, according to their practical responsibilities.
- Professionals responsible for applying the outputs of “Developing Digital Customer Service Systems” within their organizations.
Prerequisites
- Working familiarity with the programme field and the ability to discuss a professional case or challenge.
- Confirm the suitability of your experience and any specialist prerequisites with the Union before participation.
Conclusion
The programme “Developing Digital Customer Service Systems” brings together concepts, case review and a practical application. Participants prepare steps that can be adapted to their responsibilities and organizational resources, with an indicator to follow application and review results after returning to work.
Participation arrangements and any special requests are specified in the confirmation issued by the Union.